Organized by the PICQUE Associated partner Sistemi Formativi Confindustria
Meeting Venues
ConfindustriaViale dell’Astronomia 30 (10-min walk from the metro station Eur Magliana, Metro Line B)
LUISS ENLABSVia Giovanni Giolitti, 34 (just outside Termini Station)
Tuesday 7 October. Entrepreneurship and Business Concept
Location CONFINDUSTRIA, Viale Astronomia 30, Roma
09.30-09.40 Opening
Fabio Sciarrino, PICQUE Project Coordinator, Università La Sapienza Roma
09.40 – 10.30 Seminar – What is entrepreneurship? How can we understand if we have the entrepreneurial spirit?
Eugenio La Mesa, Co-founder and Chairman Cure Thalassemia Italia ONLUS
10.30 – 10.45 Discussion
10.45 – 11.00 Coffee Break
11.00 – 12.30 Guest Speaker on “Becoming an Entrepreneur”
Peter Kruger, CEO at eZecute & Managing Director, Startupbootcamp Rome
12.30 – 13.00 Discussion with the guest speaker
13.00 – 14.00 Lunch
14.00 – 15.00 Seminar – What is a business concept?
Augusto Coppola, Director at LVenture/EnLabs
15.00 – 16.00 Seminar – How to present a project?
Augusto Coppola, Director at LVenture/EnLabs
16.00 – 17.00 Coaching Session
Wednesday 8 October. Market and Founding Team: Fundamentals
Location CONFINDUSTRIA, Viale Astronomia 30, Roma
09.30 – 10.30 Seminar – Market definition, how to conduct a market research, total and serviceable addressable markets
Nicola Mattina, Stamplay Co-founder
10.30 – 10.45 Discussion
10.45 – 11.00 Coffee Break
11.00 – 12.30 Guest Speaker on Challenging of Setting Up a Successful Team
Matteo Fago, Founder venere.com, United Ventures Board Member
12.30 – 13.00 Discussion with the guest speaker
13.00 – 14.00 Lunch
14.00 – 15.00 Seminar – Customer and competitor profile
Nicola Mattina, Stamplay Co-founder
15.00 – 16.00 Seminar – Team dynamics and building a founding team
Jacopo Romei, Neomobile Lean Manager
16.00 – 17.00: Coaching Session
Thursday 9 October. Business Model and Market Research
Location CONFINDUSTRIA, Viale Astronomia 30, Roma
09.30 – 10.30 Seminar – Lean startup
Carlotta Cattaneo, Board Member, Alumni InnovAction Lab
10.30 – 10.45 Discussion
10.45 – 11.00 Coffee Break
11.00 – 12.30 Guest Speaker on “Customer Discovery and Validation”
Gianluca Granero, Pi- Campus Founder, Memopal Founder
12.30 – 13.00 Discussion with the guest speaker
13.00 – 14.00 Lunch
14.00 – 15.00 Seminar – Understanding Business Models
Carlotta Cattaneo, Board Member, Alumni InnovAction Lab
15.00 – 16.00 Seminar – Defining the unique value proposition
Carlo Alberto Pratesi , Full Professor of Business Economics and Management, University Roma Tre
16.00 – 17.00 Coaching Session
Friday 10 October. Market Penetration and Acceleration
Location LUISS ENLABS, Via Giovanni Giolitti, 34, Roma
09.30 – 10.30 Seminar – Incubators, Accelerators, Startup Acceleration Programs
Augusto Coppola, Director, LVenture / EnLabs
10.30 – 11.00 LUISS ENLABS Accelerator visit
11.00 – 12.30 Guest Speaker on “Market Penetration Challenges”
Paolo Cellini, VC, ex AD Pagine Gialle, VP Europa Walt Disney
12.30 – 13.00 Discussion with the guest speaker
13.00 – 14.00 Lunch
14.00 – 15.00 Seminar – Understanding Sales and Marketing Channels
Luca La Mesa, Managing Director & Social Media Strategist, Publisoftweb
15.00 – 16.00 Seminar – Unconventional Marketing
Lino Picheo, Business Angel, entrepreneur, ex VP SunMycrosystem
16.00 – 17.00 Coaching Session
Download Presentations(reserved to PICQUE fellows)
Educational material
A. Maurya – Running Lean (O’Reilly)
A. Croll, B. Yoskovits – Lean Analytics (O’Reilly)
S. Blank, B. Dorf – Startup Owner (K & S Ranch)
SOME PICTURES
